Longing for Something Cute: Consider Hello Kitty Jets!

Level of cuteness: 5/5! This is definitely a great catch for Hello Kitty lovers in the world, which easily up to millions (I believe). A couple of my girlfriends would kill for this flight too. I have to give the marketing teams a thumb up for the effort to personalize the jets. But for me, personally, this is just way too cute! Oh ya, the flight attendants look gorgeous too!

Below is the full report from Hiufu Wong for CNNgo!

If you want a real dose of cute cat, book a flight with Taiwan airline EVA Air.

The carrier has recently launched three Hello Kitty-themed aircraft [Chinese language], on which everything from the fuselage to the flight attendants to the food is kitted out in the kawaii cat brand’s images. 

Passengers have been purring with delight, according to Anna Wong, an EVA Air public relations officer in Hong Kong. 

“Many people specify that they want to take EVA’s special Hello Kitty jet,” said Wong. “The response has been excellent so far.”

This isn’t the first time Taiwan’s second-largest carrier and Japan’s comic company, Sanrio, which owns the Hello Kitty brand, have collaborated.

The two companies launched the first generation of Hello Kitty jets in 2005. That Kitty fleet was disbanded in 2009, after its licensing agreement expired.

The new Taipei-based Hello Kitty jets — called Apple Jet, Global Jet and Magic Jet — will operate for at least a year on different routes originating from Taipei.

Magic Jet flies to Sapporo and Guam. Apple Jet flies to Seoul and Fukuoka. Global Jet serves Hong Kong and Tokyo. 

To book, passengers need to check for specific flight codes. See the bottom of this article for details.

The Hello Kitty journey starts with Hello Kitty boarding passes and baggage stickers. Then passengers make their way to a you-can’t-miss-it gate dedicated to the Hello Kitty flyer.

The boarding gate in Taipei’s Taoyuan International Airport is pink and features a Hello Kitty playground.

On board, more than 100 in-flight items are specially designed with the Hello Kitty motif — including headrest covers, tissues, paper cups, utensils, milk bottles, snacks, soap dispensers, hand lotion, meals and ice cream.

Passengers can also purchase limited edition duty-free products, such as Hello Kitty-shaped pasta, from flight attendants wearing Hello Kitty aprons.

A dedicated website (in Chinese, Korean and Japanese only) features Kitty White — Hello Kitty’s “real” name — from which we learn that Hello Kitty weighs as much as three apples and is as tall as five apples.

EVA Air has been operating for more than two decades with a mixed fleet of Airbus, Boeing and McDonnell Douglas aircraft.

The Hello Kitty theme can be found on the carrier’s new Airbus A330-300s. Each of the new aircraft provides 30 premium laurel class seats (EVA’s business class) and 279 economy class seats.

Magic Jet flies Taipei-Sapporo (BR116/115) daily and Taipei-Guam (BR20/19) on Tuesdays and Saturdays.

Apple Jet flies Taipei-Fukuoka (BR2106/2105) every Tuesday, Wednesday, Saturday and Sunday; Taipei-Seoul (BR160/159) daily.

Global Jet flies Taipei-Hong Kong (BR857/858) and Taipei-Tokyo (BR2189/2197) daily.


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