Nowadays, 3 classes (First, Business and Economy) in an aircraft are no longer enough for the market. Cathay Pacific is launching the new class, Premium Economy Class, sandwiched between Business and Economy! It is designed for the passengers with sensitive demands, such as: quieter cabin (loner?), bigger space (big size?), faster check in (queen?), more foods (glutton?), champagne (addict?) and more baggage allowance (nomad?). 🙂
Of course, good things never come cheap, for the “premium” new class, passengers are expected to pay 50 to 80 percent more than the normal economy class. The reception of the enhanced product has been great. Let’s see which airlines will follow soon!
PS: Congratulations to the flight attendants, you have more homework to browse through! 🙂
Below is the press release and photos taken from the official website of Cathay Pacific.
Cathay Pacific takes delivery of first aircraft with new Premium Economy product and long-haul Economy Class seats
27 February 2012
Cathay Pacific Airways has taken delivery of a new Boeing 777-300ER that is the first aircraft to feature its Premium Economy Class product and new long-haul Economy Class seats. The aircraft – the airline’s 25th 777-300ER – arrived at Hong Kong International Airport yesterday evening (26 February). At the same, the airline also received its fifth Boeing 747-8F from the manufacturer.
Speaking at the delivery ceremony at the Boeing factory in Seattle, Cathay Pacific Chief Operating Officer Ivan Chu said: “This is an important development for Cathay Pacific – another big step in our commitment to provide outstanding products and services to our passengers. We’re confident that both these new products will be winners, especially when combined with the famous Cathay Pacific service.”
As well as introducing a totally new seat and entertainment system, Cathay Pacific has designed the entire customer experience to be more special for its new Premium Economy Class passengers.
To begin with, the new Premium Economy experience features a quieter, more spacious cabin than the traditional Economy Class with between 26 and 34 seats per aircraft. The seat pitch is 38 inches – six inches more than Economy Class – and the seat itself is wider and has a bigger recline. It has a large meal table, cocktail table, footrest, a 10.6-inch personal television, an in-seat power outlet, a multi-port connector for personal devices and extra personal stowage space.
Complementing these features, passengers will also benefit from:
On the ground:
• Priority check-in at dedicated counters and priority boarding before Economy Class passengers.
• An increase in baggage allowance from 20kg to 25kg (weight system) or two pieces of baggage from 23kg to 25kg each (piece system).
In the air:
• Premium Economy Class seats offer a higher level of comfort with more living space in a separate cabin before the Economy Class zone.
• Passengers will receive an environmentally friendly amenity kit with dental kit, socks, eyeshade and earplugs for use during their journey.
• Larger pillows and noise-cancelling headsets will be provided to enhance the onboard experience.
• Premium Economy passengers will be welcomed aboard with juice and champagne, and enjoy an enhanced onboard meal selection.
• Each passenger will also receive a personal bottle of water and additional snack choices to include more fresh fruit, an energy bar and dessert.
Passengers can book the Premium Economy seats for flights departing from 1 April onwards which will initially be featured on some of the selected flights on the Sydney (CX101/100), Toronto (CX826/825/828/829), Vancouver (CX888/889), and New York (CX830/831/ 840/841/888/889) routes. In May, Premium Economy will be featured on some of the selected flights on the London route (CX252/255). As the number of aircraft fitted with these new cabins increases, priority will be given to achieving daily availability on these routes.
Additional markets will come online later in the year including Adelaide, Los Angeles, Melbourne and San Francisco in August, Frankfurt in September and Brisbane and Mumbai in October. More continental Europe and long-haul routes will be gradually introduced beyond that.
By end of this year, Cathay Pacific will have 48 aircraft installed with the new product. By the end of 2013, 87 aircraft in the airline’s long-haul fleet will feature Premium Economy.